Media images Essay Example | Topics and Well Written Essays - 1250 words

Media images - Essay Example This advertisement has two main characters, which include a young attractive lady and an elderly woman. The girl adorns a white top with red short and black shoes. The old woman wears a black dress. The advert portrays a girl posing as the old woman observes her. It shows two opposing personalities as the young liberal woman dresses in a way that she feels comfortable, and the elder woman has a conservative and reserved feeling. It has a very interesting thought provoking twist to it, which quickly captivates the mind of an audience. This stimulates the audience into thinking, as well as sending a strong fashion statement. It brings out strong emotions in viewers. Additionally, it brings out the feeling of adventure and boldness in fashion. The mood in the advertisement is very exciting yet pensive. It shows a new, fresh dominant feeling. The showed originality complements the characters very well. It inclines towards a modern approach to fashion. The gestures and expressions of both characters also help describe the mood of the picture and efficiently helps bring the concept of the image into play. There is a strong visual presence, and the photo easily appeals to the eyes and woos the intended audience (Bermejo 159). It inspires women who intend to dress the same way and serves as an example or a reference for others to follow. The advertisement successfully appeals to the audience by making them have a desire to dress in that manner. Many tactics are used to interpret an image. â€Å"The methods implemented in creating the image and the concepts that are applied will determine the effectiveness for the purpose of the picture† (Choi and Lee 504). It is vital that one understands the various concepts used in making sure that the image portrays meaning in a certain way. This will ensure that the intended audience will have the desired interpretation of the image thus fulfilling its purpose.