Current Market Research Report on Synthetic & Bio-Based Lubricants Market Essay

This study estimates and forecasts the demand for synthetic (mineral oils and chemical oils) and bio-based lubricants in the global market. Synthetic lubricants market has been segmented on the basis of various products including industrial, consumer automotive and commercial automotive lubricants. This segmentation has also been analyzed on a regional level, providing data for North America, Europe and Asia Pacific. Bio-based lubricants market has been segmented on the basis of applications such as hydraulic oil, chainsaw oil, turbine oil, metal working oil and so on. Biolubricant demand has also been segmented on the basis of end-use industries such as commercial and consumer automotives. The study analyzes the entire lubricant industry from the demand perspective and market data for all segmentations is provided both in terms of volumes and revenues with forecast for the period from 2013 to 2018. Various synthetic lubricant products analyzed in this study include process oils, general industrial oils, hydraulic & transmission fluid, passenger vehicle engine & motor oil, metal working fluids, heavy-duty engine oil, gear oil and grease. Bio-based lubricants have also been analyzed from raw material perspective, with estimates for vegetable oil-based and animal oil based lubes. The bio-based lubricant market by applications can be mainly divided into automotive, hydraulic, process, demolding, chainsaw, compressor, turbine, industrial gear, metal working oils and lubricating greases. The economies covered in this report are North America, Europe, Asia-Pacific, and Rest of the World (ROW). This report also includes Porters five forces model and the market share of major companies in 2011. A market attractiveness profile has also been provided for bio-based lubricants which would assist in product development and specifications. Some of the key players that deal in synthetic and bio-based lubricants include Royal Dutch Shell, Exxon Mobil, British Petroleum, Chevron, Castrol, Fuchs and Total. The top 20 market participants have been profiled in this study, including data such as recent developments, financial performance, and product lines and so on.

Creation and Aspects of a Product Plan

INTRODUCTION Origin of the Report As we are doing Marketing Management, our course instructor Prof. Dr. Mijanur Rahman has instructed us to prepare a paper on the product plan. Purpose †¢ To get a clear concept how to make the product plan †¢ To acquire knowledge how to make mission, vision, marketing mix etc. Limitations 1. We did not collect the current information related with our product. 2. We had to give lot of times to collect information about competitors, market situation because enough information not available. Research Methodology Secondary: †¢ Internet: www. google. com , www. ekipidia . com, Source: thedailystar. net †¢ Other: Collected information from marketing report, magazines, running newspaper. 1:00 CURRENT MARKET SITUATION Today the chips market is dominated by Potato Crackers, Mr. Twist, Meridian, Cheese Ball, Lay’s, Sun Chips and other chips. We find out that, there is no high quality chip which is suitable for children health. But we found much normal category chips. Our product quality is more high comparative to the other competitors, because our main ingredients is Mushroom which is totally new flavor and taste and also work against for the cancer.So it’s a big gap that we find out. Our new chips has been received a new market challenge to cope with them. At the very beginning, our sale will be low, profit will also be little. We hope that we will be able to get the first mover advantage, because there is no such product especially for children health. 1. Market Description: We know, the market means potential customers of a product or service. Bangladesh is a highly populated country. The birth rate is very high . As a result the children rate is also very high. We are not producing our product not only for children but also for teenagers, young generation.So our total target market is very large. Market demands of market will also increasing as much we can position in our customers mind. (All this f igure are estimated depending on class and age to have an idea about demand on chips on this variables) This is our target market. We want to target children as well as young people of middle and higher class of people. We are not eliminating lower class people but first we want to create demand for our product then we will try to reduce our product price and serve to all class of people. 2. Product review:The product quality is more high comparative to the other competitors, because our main ingredients is Mushroom which is totally new flavor and taste and also work against for the cancer. It is suitable for children health. It is highly reached by Protein-15. 53%, Fat-20%,Saturated fat-1. 42%, Carbohidrated-2. 45%, Sugar-2. 40%, Energy-100gm, Colastrol-0%, Sodiam-. 64%, which is very much essential for specially kids and young age people. 1. 3 Price: Price levels are set for launching our product for our targeted customers. 4. Sales:We want to produce 960000 of products in our fir st step of production. Depending on increasing demand rate, we will increase our production rate over a month. Every year, we will increase our 10% of production. We will observe the sales and satisfaction levels of our customers through our sales representatives. Our Product will sale only in Urban and town side areas of Bangladesh, that’s why we are not distributing and sales product in rural areas because our price level is bit high. After increasing our product demand and sales, we will try to reduce our cost of production.As a result, we reduce our product price and distributed in rural areas in Bangladesh. 5. Gross margin: We have a great competition in our market. 1st year; we want to create huge demand by good quality advertisement and promotional activities to create position in our customers mind. As a result, we expected low gross margin for 1st year, it will be just cover the fixed asset. 2nd year, we will try to sale more and more and reduce the cost of goods sol d. It will increase our gross margin. 1. 6 Profit: We expected earning profit within 2 years.Before that we will try to cover our fixed costs and make break even points of sales. 1. 6 Distribution review: Factory Warehouse Divisional warehouse Salesman Retailer Customer †¢ Our factory situated at Tongi in Gazipur. After producing our products it will store in our own warehouse Mirpur. †¢ From this warehouse products are distributed 6 divisions by our own transport and then storing these goods in divisional warehouse. †¢ Then our trained salesman distributes our products in the market to the retailer. And finally retailers sell it to the ultimate customer. 1. 7 Competitive Review: 1. 7. 1 Potato Crackers: Potato Crackers is a very popular snack prepared with combination of wheat, starch together with potato. It is a light, crispy snack and less oily. It has an average food value and is available with spicy tomato flavor. Ingredients: Potato Powder, Potato Starch, Wheat flour, Refined Vegetable Oil and Seasoning. 1. 7. 2 Cheese Ball: |  |Cheese Ball is an extruded product made from corn and rice and coated with rich cheese powder.It is superb in taste and | | |something to be enjoyed all the time. | | |Ingredients: Corn, Rice, Salt, Vegetable Oil, Cheese Powder & Seasoning. | 1. 7. 3 Mr. Twist: Mr. Twist is especially attractive to youngsters. This potato based snack has a certain amount of modified or native starch to give it a beautiful twisty shape and fine texture. Available with tomato paprika flavor. Ingredients: Potato Powder, Modified Potato starch, Native Potato starch, Refined Vegetable Oil and seasoning. 1. 7. 4 Meridian Chips: Meridian Chips is especially attractive to all people.Total annual sales below US$1 Million. Export percentage 1% – 10% per year. 1. 7. 5 Lay’s: Lay’s is the brand name for a number of potato chip (crisps) varieties as well as the name of the company that founded the chip brand in 1932. Lay 's chips have been marketed as a division of Frito-Lay, a company owned by PepsiCo since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos, Rold Gold pretzels, and Sun Chips. | | | 2. 00 SWOT ANALYSIS:SWOT analysis is an important tool for auditing the overall strategic position of a business and its environment. SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats. Opportunities and threats are external factors. For example, an opportunity could be a developing distribution channel such as the Internet, or changing consumer lifestyles that potentially increase demand for a company's products. A threat could be a new competitor in an important existing market or a technological change that makes existing products potentially obsolete. Strength: |Weakness: | |[pic] Technological skills |[pic] New company | |[pic] Distribution channels |[pic] Absence of importer skills | |[pic] Product quality |[pic] Unreliable product | |[pic] Value delivery network |[pic] Financial problem | |Opportunity: |Threats: | |[pic] Changing customer taste |[pic] Changes in government politics | |[pic] Technological advances |[pic] Acceptance the product | |[pic] Changes in government politics |[pic] Competitor rate high | |[pic] Availability of raw materials |[pic] Strict rules and regulation | 2. 1 Strength: [pic]Without any touch of hand the product is made because of development of technological skills. [pic] There are another strength of the company is distribution channels. Our distribution channel is very strong; relation of the supplier and resellers is very strong. pic]The product quality is more high comparative to the other competitors, because our main ingredients is Mushroom which is totally new flavor and taste and also work against for the cancer. [pic]Because of our good relationship with supplier, reseller and for the good transportation facility our sale will be definitely increases. Our value delivery Network is in strong position. We are having good relationships with our suppliers for a longer period of time. 2. 2 Weakness: [pic] Although the company is new, it has not established a brand or images in the market place this is the weakness for the product popularity. [pic] Because of the new product and company importer skills are absence here that’s why we can’t includes any internal facilities. pic] For the first time the mushroom is exit in the market that’s why people can’t properly reliable to the product quality. [pic] Financial problem is another weakness of the company like what will be the price Cost and investment. [pic] Quality of the Mushroom is not up to mark. 2. 3 Opportunity: [pic]It’s an available product but of the new version of taste and quality create a new change of the customer taste. [pic]For the technological changes and advances it’s easier to give any information and promotional activities to know the product popularit y to the people. [pic]If the government changes politics then it will be easy to access the product to the market. pic]Availability of the raw materials is increasing day by day which is help to produce more products. 2. 4 Threats: [pic]If government is increase the taxes and the political issues are not favor then it will be the threats for the company. [pic]The product may not be accepted to the people then it will be the great threats for the company. [pic]The product competitor rate is very high that’s why sometimes we are facing many competing problem, which can be a threats of the company [pic]Company establishment rules and regulation is strict that’s why sometimes to take any easy decisions are create complicated situations. Adjustment of opportunities and threat: The usefulness of SWOT analysis is not limited to profit-seeking organizations.SWOT analysis may be used in any decision-making situation when a desired objective has been defined. If the raw material s are available to the market then the cost of the raw materials will be reduced then we can produce more product in minimum price, and if the government politics are favor then the supply of the product and the transportation cost will be reduced. These products have new taste and a new ingredient which is changes the customer taste. We have to overcome the threats. If the product is not the accepted to the peoples, then we have to increase our promotional activities to attract the peoples and create more differentiations better than our competitors. 3. 0 OBJECTIVES AND ISSUES 3. 1 Financial objectives: Achieve first year total sales revenue of Tk. 48,00000, based on average price of Tk. 14 per unit. But first three month we cannot achieve any profit because in that time we invest lot of money for sales promotion campaigns, electronic trade show, provide mini pack sample to the selected customer. †¢ Produce net profits of Tk. 9,60000 next year with a target profit margin of 20 percent on total sales. †¢ Marinating a significant research and development budget. †¢ Increasing production level each month by 1 % †¢ Investing more in Cultivation Of mushrooms. †¢ Establish 3 Big factory for producing large amount of product 3. 2 Marketing Objectives: Achieve a first year unit sales volume of 1,15,20,000 which represents a projected market share of 10 percent with one type in product line. †¢ Increase second year share to 15 percent, based on sales of three types in product line. †¢ Generate 30 percent brand awareness within the consumer target market and 40 percent brand awareness within the business target market by end of next year. †¢ We want to be no. 1 Chips Company in Bangladesh. †¢ After one month, we are collecting our sales review and satisfaction level of our customers. †¢ Diversification in our product line. †¢ We want to create social value for position in customers mind. 3. 3 Issues Our new brand o f chip that is Mushroom chips is completely unknown into the existing market.So, our major issue is to establish a well-regarded brand name linked to a meaningful positioning. We will have to invest heavily in marketing to create an excellent, distinctive brand image projecting innovation, quality, and value. We also must measure awareness and response so that we can adjust our marketing efforts if necessary. 4. 0 MARKETING STRATEGY 4. 1 Market segmentation: Geographic: divisions and district town side areas such as Dhaka, chittagoan, Rajshahi, Sylhet, Barishal, Khulna . Dhaka – (gazipur district -town side) Demographic: Age-5-12, 12-18, 18-24, 24 to others and higher class, middle class of people. Product related: †¢ Regular customers †¢ Irregular Customers †¢ Negative customers 2.Target market: †¢ Children †¢ Young people †¢ People Middle class and higher class †¢ urban areas people 4. 3 Positioning: To children, young people, chips custom ers who are seeking for delicious taste with nutrition . Mushroom chips contains mushroom that gives you taste with good nutrition because it has the highest level of Protein-15. 53%, Fat-20%, Saturated fat-1. 42%, Carbohidrated-2. 45%, Sugar-2. 40%, Energy-100gm, Colastrol-0%, Sodiam-. 64% 4. 4 Differentiation: Mushrooms are good sources nutrition and this is our main ingredients. Top of Form Bottom of Form 4. 5 Marketing mix: Marketing mix consist of four basic things which is known as â€Å"four Ps†: roduct, price, place, promotion under the consideration of our product (Mushroom Chips) These four Ps are specified as 4. 5. 1 Product: The Mushroom chips, including all the features described in the product review section. The product is very healthy and a better quality compare to our competitors. Mushroom Chips (Burke) Recipe By : Cooking with David Burke Serving Size: 4 Preparation Time: 0:00 Categories : Amount Measure Ingredient — Preparation Method —â€⠀Ã¢â‚¬â€œ ———— ——————————– 1 pound large white mushrooms Or Portobello mushrooms 2 cups clarified butter OR vegetable oilCoarse salt OR kosher salt — to taste Quality that we are first assure in our product. It is highly reached by Protein-15. 53%, Fat-20%,Saturated fat-1. 42%, Carbohidrated-2. 45%, Sugar-2. 40%, Energy-100gm, Colastrol-0%, Sodiam-. 64%, which is very much essential for specially kids and young age people. Each and every process of the production is done by automatic machine. Design is the factor that will often give a company its competitive edge. It is the totality of features that affect how a product looks and functions in term of customer requirements. Feature leads to the materials which are used in production for making the product. ‘Regal industries used Mushroom powder, Mushroom starch, and Wheat flour, Refine vegetable oil, Seasoning and P otato powder for producing the chips. The top management of the Regal Industries has decided to give a brand name to new product as â€Å"Mushroom Chips†. Packaging which gives an extra attractiveness to any particular product. That’s why we also design a packet for â€Å"Mushroom Chips†. The whole packaging process will be done without any kind of hand touch in an automatic machine. 4. 5. 2 Price: â€Å"The Regal mushroom chips† will be introduced at tk. 14 wholesale and tk. 15 estimated retail price per unit. We know that the price is much higher than the other Chip present in the market but it will give a high quality.We expect to lower the price of packets within few months. Because of the first time at market the company would like to give some discount to the retailers which will make them some profit. The company is also giving some credit terms facilities to their wholesaler and retailers. 4. 5. 3 Promotion: The management of Regal Industries has budgeted tk. 1,80,000. 00 for their advertising and promotion activities for per month. As a new product in the market it needs huge amount of advertising and promotion activities to tell the consumer about the product and its features. For that reason management decide to go for more fancy advertise in Television, Radio, Billboards, and Web site and in News paper.The policy makers has decide to offer different types of popular cartoon and super hero characters stickers and tutus with per packet of Regal Mushroom chips for Childs and purchase intensive to the wholesale and retail for sell promotion. By organizing Charity concert, Open concert, Sports tournament, Reality shows etc; Regal Industries would like to build a good relation whit people in near future. 4. 5. 4 Place: At the very beginning Regal Mushroom Chips will distribute to the town area of 6 divisions across the country with companies own transport system. By considering the future demand it has planned to distribute in the whole country area.For unexpected future demand it always kept sufficient amount of inventories in its own warehouse. 4. 6 Marketing Communication Strategy: By integrating all messages in all media, we will reinforce the brand name and the main points of product differentiation. Research about media consumption patterns will help our advertising agency choose appropriate media and timing to reach prospects before and during product introduction. The agency will also coordinate public relations efforts to build the brand and support the differentiation message. To attract, retain, and motivate channel partners for a push strategy, we will use trade sales promotions and personal selling to channel partners.Until the brand has been established, our communications will encourage purchases through channel partners. Our distribution channel is quite different from other chips because our main target consumers are the upper class and upper middle class people, who are Not usually conc erned about the television advertisement because they are more cautious about the product quality. 4. 7 Marketing Research: Using research, we are identifying the specific features and benefits that our target segments value. Feedback from market tests, surveys, and focus groups will help us develop the â€Å"Regal Mushroom Chips† brand. We are also measuring and analyzing customers’ attitudes toward competing brands and products.Brand awareness research will help us determine the effectiveness and efficiency of our messages and media. Finally, we will use customer satisfaction studies to gauge market reaction. 4. 8 Marketing Organization: Chief marketing officer holds overall responsibility of all the companies marketing activities. Company has also three top level manager for advertisement department , sales department and promotion department . And under sales manager company has six divisional sales manager . They are responsible for divisional sales increasing. Ma rketing Organization Abdur Rahman Chief Marketing Officer 5. 0 ACTION PROGRAM Our company â€Å"Regal Company† will be introduced in February 2011.Following are summaries of the action programs we will during the first three months to achieve our stated objective. January: We will initiate a Tk. 300000 trade sales promotion campaigns to educate retailers and generate excitement for the product launch in February. We will exhibit electronic trade show, provide mini pack sample to the selected customer. Our promotion manager is responsible for this work. February: We will start an integrated print, radio and media advertisement targeting consumers. This advertisement will show our products differentiation from other competitor. Advertisements also show our products feature to the ultimate customer. Our Advertisement manager is responsible for those works.March: As the multimedia campaigns continue, we will add consumer’s sales promotion techniques such as giving scratch card and lottery etc. Our sales manager is responsible for this type of sales increasing techniques. 6. 0 FINANCIALS PROJECTIONS In this section we make expected budget of sales and cost monthly and yearly. We count breakeven point unit sales. We also present our expected sales revenue and profit. Our product per unit cost is 13. 5 Tk. And wholesale price is 14 Tk. And Maximum retail price is 15 Tk. Expected Sales Budget |Division |Monthly |Yearly | | |Unit |Cartoon |Unit |Cartoon |Dhaka |5,00,000 |5,000 |60,00,000 |60,000 | |Chittagong |2,00,000 |2,000 |24,00,000 |24,000 | |Barisal |70,000 |700 |8,40,000 |8,400 | |Sylet |80,000 |800 |9,60,000 |9,600 | |Rajshai |50,000 |500 |6,00,000 |6,000 | |Khulna |60,000 |600 |7,20,000 |7,200 | |Total |9,60,000 | |1,15,20,000 | | Expected Cost Budget |Type of Cost |Monthly(TK) |Yearly(Tk. ) | |Variable |1,10,40,000 |13,24,80,000 | |Fixed |20,00,000 |2,40,00,000 | |Total |1,30,40,000 |15,64,80,000 | Per Unit Cost Per unit Cost = (Fixed cost + Va riable cost) Unit Production 2, 40, 00,000 + 13, 24, and 80,000) = 1, 15, 20,000 = 13. 5 Tk. Break-even Unit Sales (Yearly) Per Unit Sales 14 Tk. Per Unit Variable Cost 11. 5Tk Per Unit Contribution 2. 5Tk. Fixed expense Now, B E S in Unit = Per Unit Contribution 2, 40, 00,000 = 2. 5 = 96, 00,000 unit. Expected Revenue (Yearly) Sales (1, 15, 20,000* 14) 16, 12, 80,000 Variable Cost 13, 24, 80,000 Revenue 2, 88, 00,000 Expected Profit (Yearly) Revenue 2, 88, 00,000 -) Fixed expense 2, 40, 00,000 Profit 48, 00,000 7. 0 IMPLEMENTATION CONTROLS The controlling process: In the control Process, we will compare our total result with the expected things that we are mentioned. If there is mistakes then take necessary steps to control the overall process. There will be two way of controlling. One is operational control and second one is strategic control. Operational control: If any changes occurred to our production process, then it will be done by operational control. Strategic control: If any changes occurred into strategic plan than it will be done by strategic control.Market Audit: We will hire a market audit or researcher to evaluate our marketing plan and give advices how to improve in operational control, strategic plan, others plans. Implementation Plan: The following identifies the key activities that are critical to our marketing plan. It is important to accomplish each one on time and on budget. †¢ Online advertising, which cost BDT 50,000. †¢ Separate rack in shopping malls and the departmental stores, which costs BDT 200,000. †¢ Other advertising costs BDT 10,00,000. †¢ Event sponsorship, which costs BDT 300,000 References: 1. http://trade. coa. gov. tw/showProduct. do? isTemp=false&rid=2465&lang=e&showMenu=true 2. http://www. recipesource. com/fgv/vegetables/mushrooms/00/rec0053. html 3. ttp://www. malaysiabest. net/2006/03/06/snacks-mushroom-chips/ 4. http://ihor5. freeyellow. com/mushchip. html[pic][pic][pic] 5. http://banglapedia. s earch. com. bd/HT/M_0416. htm 6. http://www. mushroomlovers. com/Health. htm [pic] ———————– Md. saley uddin , Reasonal Sales manager, Chittagong Ms. Sabrina Azam, Reasonal Sales manager, Sylet. Mr. Rafique Khan, Reasonal sales manager, Rajshahi. Md. Jahidul Islam, Reasonal Sales manager, Khulna Ms. Sayla Zaman , Reasonal Sales manager, Barisal. Md. Azad, Reasonal Sales manager. Dhaka Ms. Bristi Rani Advertising Manager Md. ,Hasan Mahamud,Promotion Manager Ms. Nancy Christina Sales manager

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Accreditation Analysis - Assignment Example The commission also works with institutions providing distance education programs. In contrast, the accrediting council for continuing education and training (ACCET) works with institutions that provide continuing education and vocational programs (ACCET, 2015). The institutions issue certificates or occupational associate degrees. The accreditation of technical training institutions is important because students are required to work in critical sectors such as construction and energy (Natarajan, 2000). In addition, it also caters for those who provide higher education services through distance education. The two accreditation bodies have been selected because they are both involved in regulating the education sector at the national level. The education sector is important because it is responsible for the creation of a skilled workforce. The private sector and other stakeholders are investing in addressing the educational challenges in the country. Consequently, the two organizations ensure that their interventions do not undermine the quality of education in the country. In addition, they ensure that institutions have rules that enhance the integrity of the learning process. For instance, schools are expected to have academic practices such as rules against plagiarism (Bretag, 2013). In addition, they should ensure that the students are aware of their academic and behavioral obligations (Mahmud & Bretag, 2013). The quality of education is important especially in critical industries such as healthcare. The patient outcomes are determined by the quality of training that the students have received at school (Alkheizenan &Shaw, 2011). ACCET accreditation is given to institutions that meet rigid criteria. Firstly, the institution must have a concise education program and methodology that would lead to expected training outcomes. The institution must also meet all the state licensing requirements. The

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New Tack in Teacher Education - Essay Example Once a would-be teacher passed this set of criteria in the old days, a normal school, or a university offering the regular 4-year teacher education courses, proceeded to use these basic attributes as building blocks toward making the student teacher attain proficiency in the subjects considered as fountainheads of knowledge on teacher preparations: psychology, sociology and general education. In the traditional approach, that was all there was to teacher education. The assumption was that tutelage in psychology and sociology would sufficiently prepare student teachers for the tasks of reaching out to young people from diverse social classes with different beliefs, behaviors and mental constructs. General education, for its part, is the euphemism for the nitty-gritty, and more taxing part, of teaching - preparing lesson plans, checking test papers, evaluating pupils' performance, what to do with a difficult and rowdy class, handling slow learners. Under this assumption, teacher education hardly counted as a field of specialized study and as object of academic research. Teacher educators were not even asked to participate in research into their work (Korthagen, F., Loughran, J. & Russell, T., 2006). Only lately did policy makers, lawmakers and academic researchers begin to question the old notions of an effective teacher education program when confronted by repeated year-to-year reports of poor academic performance across the school systems. Something must be wrong in teacher preparations indeed when respectable publications like the US News and World Report play up stories like: as of 2000, 75 million American adults or 2 out of 3 Americans can't read adequately. It looks worse in less developed countries, such as one in Asia where it was reported that only one of five elementary graduates showed a passable competency in the five basic subjects of science, mathematics, English and writing. Bullough & Gitlin (2001), as cited in Korthagen, et al. (2006), confirmed that the traditional approach to teacher education was among the features of the educational system that needed an overhaul when the two academic researchers were asked to develop a new teacher education program from the old one. The research duo noted that the old TEP model they worked on was "disjointed, fragmented and confusing." The theory-to-practice view, the research team added, suffers from many limitations and inadequacies and is thus counterproductive. Another instructive indictment: the standard TEP model is irrelevant to the reality of everyday practice in schools. From these observations, the search for new ways of preparing teachers emerged. One of the persistent concepts that developed operates on the principle that knowledge (theory) should relate to experience and emotion (practice). This means that immersion in theory, on which traditional TEPs are focused, is not altogether bad so long as an equal emphasis is placed on practice. In other words, the more ideal approach is for theory and practice to go hand in hand so that when student teachers go out to practice their profession they know how to handle the problems of everyday teaching through theory-guided actions. This new tack in teacher education is reflected in TEPs that set aside rote recall in favor of understanding and application, giving due

Media images Essay Example | Topics and Well Written Essays - 1250 words

Media images - Essay Example This advertisement has two main characters, which include a young attractive lady and an elderly woman. The girl adorns a white top with red short and black shoes. The old woman wears a black dress. The advert portrays a girl posing as the old woman observes her. It shows two opposing personalities as the young liberal woman dresses in a way that she feels comfortable, and the elder woman has a conservative and reserved feeling. It has a very interesting thought provoking twist to it, which quickly captivates the mind of an audience. This stimulates the audience into thinking, as well as sending a strong fashion statement. It brings out strong emotions in viewers. Additionally, it brings out the feeling of adventure and boldness in fashion. The mood in the advertisement is very exciting yet pensive. It shows a new, fresh dominant feeling. The showed originality complements the characters very well. It inclines towards a modern approach to fashion. The gestures and expressions of both characters also help describe the mood of the picture and efficiently helps bring the concept of the image into play. There is a strong visual presence, and the photo easily appeals to the eyes and woos the intended audience (Bermejo 159). It inspires women who intend to dress the same way and serves as an example or a reference for others to follow. The advertisement successfully appeals to the audience by making them have a desire to dress in that manner. Many tactics are used to interpret an image. â€Å"The methods implemented in creating the image and the concepts that are applied will determine the effectiveness for the purpose of the picture† (Choi and Lee 504). It is vital that one understands the various concepts used in making sure that the image portrays meaning in a certain way. This will ensure that the intended audience will have the desired interpretation of the image thus fulfilling its purpose.  

Presentation for the Global marketing into CVs and Wallgreen PowerPoint

For the Global marketing into CVs and Wallgreen - PowerPoint Presentation Example The company has stores in more than 32 states and is expanding gradually in Florida. The expectations of the Florida market have been beyond anticipations due to customer acceptance and better sales figures in the new areas of expansion. Another marketing strategy used is altering the format of the stores, which has generated high margins of profit. CVS has moved from a 9600 square feet prototype convention to bigger and better free standing facilities, which has seen $22 billion in sales and ranked second among competitors in 2012 (Callegarri, 2003). On the other hand, Walgreens has based its marketing strategies on customers. This has resulted into a huge shift in direction. The strategies used include: identifying the customer need; building relationships internally between customer service, IT and operations and marketing departments; a clear outcome and goal and marketing communication; and making the company system simpler. This has seen Walgreens open more stores to cater for customer need as a marketing strategy. Another marketing strategy used by Walgreens is customer initiatives such as the launch of Customer Centric Retailing initiative in 2008, which brought huge profit margins (Nulman,

Sun and Stone Fountain Essay Example for Free

Sun and Stone Fountain Essay ‘Another typical day,’ I said to myself when I woke up this morning; but I could never have been so wrong in my entire life! It was a Tuesday morning and the moon was still out. I didn’t think anything of it at the time. I bathed and got ready to get out my house since my bus was due in 10mins. As soon as I got out the moon became the colour of pure red blood. It intrigued me. So I got on the yellow knocked up bus and got out my little ‘Blue Note’ and started surfing the web and finding information and jotting down ideas about ‘The Blood Moon,’ or so it was called according to the web, but there was no information I could attain. I looked out the stained window on my right and I saw a red bright beam of light coming from the graveyard. I found it intriguing, so I got off and went to where my curiosity had led me – the darkest corner of the graveyard. And there it was†¦ â€Å"Is what I see before me actually there or is it a hallucination of what I desire? † I whispered to myself with caution. I got closer and closer to the shimmering light and when I got to the source of the light, there was a stone fountain with a ruby in the center of it, with some hieroglyphics carved on the edges of the circle shaped stone. What do these ancient letters mean? The colour of the ruby was the same colour as the Blood Mo † I said out before I got disturbed by a voice from the shadows. â€Å"Yes laddie well spotted son the colour of the ruby is exactly the same as Blood Moon! † Said a Scottish accent coming from the bushes. â€Å"Who goes there? Why are you lurking behind the bushes? † I questioned the man! As he stepped out the shadows, breaking branches every step he takes, first thing I noticed was the black glistening shoes and the fresh dry cleaned suite. My name is Scott Lander. I’m an archaeologist, I Specialize in Egyptian hieroglyphics. † He said mysteriously. â€Å"Well then Lander since you Specialize in hieroglyphics. Then translate what’s on the stone fountain? † â€Å"When the ruby lusters red as blood, the moon will fall, the sun will rise, and like the story of the phoenix rising from the ashes, when the dawn is near, the world will burn in flames, but it will not seek to rise. He said getting quitter and quitter till there was nothing left to say. We looked at each other and Lander and I knew that there was nothing we could do to stop the havoc that was to fall upon us. He took a bottle of whisky out his blue timeworn bag then brought to glasses out and filled a quarter of the glass. At that point the sun was about to rise the sky was turning bright orange so we sat on the fountain and clinked our glasses as we watched the world end before our eyes.

New Product Launch Marketing Plan, Part II Essay Example for Free

New Product Launch Marketing Plan, Part II Essay The following is the second part to the iNKtopia product launch plan. The second part of the marketing plan consists of a detailed target market profile, including buying behaviors, decision motivators, and organizational target markets. The plan also includes steps to manage each stage of the product life cycle and tactical plans for the Four P’s. Finally, the second part of the marketing plan expands on the product offering expressed in part one and a new position statement to drive iNKtopia’s positioning strategy. Market Profile The defined target market profile of the consumer group that the company needs to market to is easily defined in the region but covers many different business groups. The target market for iNKtopia’s will be concentrated at first in the region centrally located geographically to the main facility of iNKtopia. This will allow easy access by potential customers to iNKtopia for convenience of use. Being located in the business district also allows iNKtopia to offer pickup and delivery of larger orders directly to the customer. The availability of an established customer base already using the product that iNKtopia has to offer has advantages and disadvantages. Most small businesses in the area use printers in everything from cash registers to small desk computers in the business work place. Most ink purchases are acquired by making a trip to the local office supply where house taking away valuable time from work that could be used for other more important tasks than driving to the store and purchasing ink. The availability of iNKtopia’s on sire delivery can be used an appealing time and cost saver when presented to the business owners. Larger businesses usually have a local contract with a local supply where house that delivers directly to the business. Selling the local angle at lower rates with a personal touch would help make inroads into larger businesses (gunter, 2013). Product Life Cycle The first phase of iNKtopia’s product life cycle is the introduction phase. The introduction phase â€Å"†¦is a period of slow sales growth as the product is introduced in the market. Profits are nonexistent because of the heavy expenses of product introduction† (Kotler Keller, 2012, p. 310). iNKtopia will provide ink refilling services to consumers at a more reasonable price and providing quality service with a degree of options to meet customer needs. In this phase iNKtopia will focus on providing a quality product that is cheap to manufacture to help offset startup cost. During this phase, iNKtopia will go with a pricing strategy that will keep the product price low to attract many new customers to the products and services. This is contrary to a pricing strategy that will price the products higher to help recoup start-up cost. INKtopia is focused on providing high quality low cost products and services to its customers. This phase will be critical to the success of iNKtopia because the ink refilling service is a brick and mortar establishment that enables customers to walk-in and refill ink cartridges of all different types at a reasonable price. The products and services that iNKtopia will provide will only be available in iNKtopia stores which will create a greater need to use great promotions, print ads, and television ads to spread the word about the next big thing in ink. Growth Phase The growth phase is â€Å"a period of rapid market acceptance and substantial profit improvement† (Kotler Keller, 2012, p. 310). In the growth phase the sales and profits of iNKtopia products will start to rise. During this phase iNKtopia will keep the product price the same to capitalize on earnings made from the new product while ensuring product quality preserved. During this Phase iNKtopia must expand the products distribution during the growth stage. To achieve product distribution the company can start to deliver services to local business. This will create an option for consumers to avoid the hassle of going out to get ink by having iNKtopia bring the ink to the business. During this Phase iNKtopia will increase advertising on television, print ads, and provide discounts and incentives to customers that want the ink delivered. The increase of advertising will continue to help the company grow, expand, and build a larger consumer base. Maturity Phase The maturity Phase will create â€Å"a slowdown in sales growth because the product has achieved acceptance by most potential buyers† (Kotler Keller, 2012, p. 310). As iNKtopia’s profits become stable or deteriorate because of an increase in competition the company must look to diversify. If the company is successful up to this point the product will unavoidably lead to more competition. Competitors will eventually start introducing similar products, or larger ink companies may simply lower the price of their ink. Therefore iNKtopia will need to diversify or develop new products, services, or lower costs to distinguish iNKtopia’s products from the competitors. Ideally, iNKtopia can enhance customer services and its image to become a leader in the ink industry. This could also be coupled with a change in the pricing strategy by slightly lowering the cost of iNKtopia products. However, iNKtopia will strive to create superior customer service and innovation of the ink business to hopefully create additional sales and attract even more customers. Another promotional idea would be to focus on the environmental aspects of refilling cartages with iNKtopia ink instead of buying a new cartage each time a printer runs out of ink. The company can then focus advertisements on superior customer service and environmental benefits of purchasing product from the iNKtopia. Decline Phase The decline phase is â€Å"when sales show a downward drift and profits erode† (Kotler Keller, 2012, p. 310). Demand for iNKtopia products will in the long run diminish as newer technologies change how documents are viewed. From this time, iNKtopia is limited on options because ink may no longer be the primary source for document printing. INKtopia will have the choice to keep the product and sell it at greatly lower price or to terminate the product and transition to the new printing source. In this specific industry if ink is phased out there is really no way to continue increasing sales because finding a new use for ink is unlikely. It would be ideal to focus on the innovation that technology brings and ultimately move away from ink. The company can focus promotion on other products and services that the company may offer. Product Mix The iNKtopia product mix consists of several different products and services. Figure 1 below shows the width and length of the iNKtopia poduct mix. Figure 1. Product Mix Width and Length for iNKtopia. Cartridge Refills Features: High quality ink for the top 10 printer companies in the world. iNKtopia can refill the existing cartridge within 24 hours of drop-off. In most cases, a replacement cartridge will be given as a complimentary service to customers. Benefits: Fast and convenient service. The complimentary cartridge swap assists customers with minimal down-time. Recycled Cartridge Sales Features: The sale of recycled and refilled ink cartridges for the top 10 printer companies. The cartridges will look brand new and perform at the same level as a new cartridge. Benefits: By reselling recycled ink cartridges, iNKtopia is decreasing the footprint of wasted materials and lowering the cost of goods on to the customer. Customers will rest assured knowing they have a quality product that has saved waste and decreased costs. Contract Ink Service Features: Convenient and on-time ink refilling services. iNKtopia will come to the business location, remove ink cartridges, refill them, and reinstall them in the printers. Quantity of refills per month will depend on the contract service signed. Benefits: This service takes the worry out of running out of ink. Once a cartridge is out of ink a simple phone call or email will dispatch an ink specialist within 4 business hours. The contract service enables companies to plan for ink costs and not worry about the hassle of ordering and replacing ink cartridges. This service is also cheaper than a traditional ink cartridge replacement and is better for the environment. Contract Printer Service Features: Convenient and on-time printer maintenance and repair services. Every service plan includes preventative maintenance service to help reduce future downtime for printing equipment. Depending on the contract service, a specified amount of time for repair will be available each month. Benefits: By purchasing a printer service plan, companies can save money per hour of labor. These plans also take the worry from broken equipment because a printer technician will be onsite within 4 business hours of a service call or email. Branding The branding of iNKtopia begins with the company’s name. The name is a combination of the major service â€Å"ink† and â€Å"topia† which means place. It also reminds consumers of the concept of a utopia; which many people associated as an ideal or perfect place. The name is catchy and identifies the business. The branded name is also used as a symbol on packaging for ink cartridges and shipped boxes. The company graphic is shown below in Figure 2. Figure 2. iNKtopia Logo. Differentiating Characteristics Unlike most ink refilling services, iNKtopia provides a one for one swap of cartridges to minimize customer downtime. Packaging and Labeling Every refilled cartridge will be shrink-wrapped to maintain cleanliness standards. The packaging will consist of iNKtopia graphics and information. Most refilling companies refill cartridges and give them back to the customer. This causes the business to miss a marketing opportunity. By shrink-wrapping the cartridge iNKtopia is able to label the product. The label can serve several purposes, including identifying, grading, describing, and promoting the product (Kotler Keller, 2011). Warranties and Guarantees iNKtopia provides a limited warranty on cartridge refills. Each refill also has an expressed guarantee written on the shrink-wrap around the cartridge. This guarantees a clean, refilled, and operable ink cartridge. If a customer has any concern over the quality or condition of the cartridge it can be returned for no additional charge. In the case of a return due to error, a hardship discount will be applied to the customer’s next purchase. Conclusion The second part of iNKtopia’s marketing plan described the target market, buying behaviors, decision motivators, and organizational target markets. Second, the plan examined methods for managing the stages of the product life cycle, including tactical plans for the Four P’s at each stage. Finally, the plan expanded on the product offering from part one and provided a new positioning statement.

An introduction to the Discount House in Nigeria

An introduction to the Discount House in Nigeria In selecting an industry, the Discount House, a sub sector of the Nigerian financial sector was selected because they are peculiar in their own special way in that they offer unique financial services which put them in almost the same pedestal as the regular banks in Nigeria but they are not banks. They could also be referred to as specialised banks. In carrying out an analysis of its competitiveness, the PESTLE model was used to analyse how the Discount House sub sector is affected by environmental factors while the Porters Five Forces was used to analyse the various threats and challenges that beset the Discount House sub sector. Discount houses are specialised financial Institutions created by the Central Bank of Nigeria (CBN), to assist its management of liquidity in the economy (Consolidated Discount Limited, 2009). They are composite but specialised financial services solution provider (Associated Discount House Limited, 2009) whose primary function is to provide safe and secured short-term investment opportunities within the banking system. (Express Discount Limited, 2009). The Structure Of The Nigerian Financial System The Nigerian financial system is made up of two sub sectors; the formal and the informal sub sectors. The formal sub sector comprises of the regulatory bodies, money market, capital market, foreign exchange markets, insurance companies, brokerage firms, deposit money banks (DMBs), development finance and other financial institutions. As at the end of March 2010, there were 24 deposit money banks(DMBs), 5discount houses(DHs), 941 microfinance banks(MFBs), 107 finance companies(FCs), 101 primary mortgage institutions(PMIs), 13 pension fund administrators(PFAs), 5 pension fund custodians(PFCs), 1 stock exchange, 1 commodity exchange, 1621 bureau-de-change operators(BDCs), 690 securities brokerage firms, 5 development finance institutions(DFIs) and 73 insurance companies. The informal sub sector includes self-help groups, financial cooperatives and credit associations. It is imperative to know that there is a weak relationship between the informal sub sector and the formal sub sector (financial stability report, 2010) Discount House Sub Sector Overview: Discount Houses in Nigeria were first established in 1993. They were licensed to commence operations with just three discount houses as players. Their number later increased to five and their foundation can be linked to Great Britain, which is generally regarded as the origin of discount houses. These institutions evolved to provide a link between the banks and the Bank of England by serving as a channel for the interchange of banks funds as well as providing access to the Bank of England as a lender of last resort (Chartered Institute of Bankers of Nigeria, ) and in like manner discount houses in Nigeria are to act as intermediaries or mediators between the Central Bank of Nigeria and other licensed banks in Nigeria in Open Market Operations transactions (Revised Guidelines for Discount Houses, 2004). There are five discount houses in Nigeria wholly owned by consortiums of banks and other financial institutions as allowed in the Discount House guidelines 2004 by the Central Bank of Nigeria. However the maximum allowable equity holding for any investor in a discount house is 40% (Revised Guidelines for Discount Houses, 2004).These Discount Houses are named as follows: Associated Discount House Limited (ADHL), Consolidated Discount Limited (CDL), Express Discount House Limited (EDL), First Securities Discount House Limited (FSDH) and Kakawa Discount House Limited (KDHL).They fall under a common umbrella referred to as Nigerian Discount Market Association. They are presently not listed in the Nigerian Stock Exchange. The Discount House sub sector is highly monitored, guided and regulated by the Central Bank of Nigeria and the Securities and Exchange Commission of Nigeria requiring of them their daily, weekly, quarterly, semi-annual and annual reports showing the state of their affairs. Their daily operational activities include the injection and the withdrawal of funds by the Central bank of Nigeria from the money market through them (Ezirim and Enefaa, 2010) of which they must invest 60% of their deposit liabilities in government securities at any point in time (Revised Guidelines for Discount Houses, 2004). By this a balance is maintained in the economy thereby guarding liquidity. Apart from this function, the discount houses also facilitate the issuance and sale of short term government securities, provide discount/re-discount facilities for treasury bills, government securities and other eligible financial instruments, accept short-term investments on an intermediary basis from banks and wholesale investors and lastly provide short term financial accommodation to banks (Revised Guidelines for Discount Houses, 2004). The Discount House Sub-Sector Environment: The discount house sector is greatly influenced and controlled by environmental forces; global and domestic. The global economic environment shows that the global economic crisis appeared to have eased off in the latter part of 2009 but general optimism is being replaced with pessimism of a double dip recession, as fears grow that governments and policy makers around the world might be forced (due to pressure or mistakes) to remove monetary and fiscal props, too soon. So even though developed economies are gradually beginning to come out of the general recession, the situation is still delicate (First Securities Discount House, 2009). In emerging market economies, growth has been robust but inflationary pressures are strong and on the rise. The negative impact of the political crises in the oil-producing Middle East and North Africa (MENA) region on oil prices and the disruptions and destructions associated with the earthquake and tsunami in Japan have added to uncertainty about the sustainability of global economic recovery and growth%( Central Bank of Nigeria communiquà © No 75, 2011). This has great implications on the discount houses with Nigeria being a developing and emerging economy and the effect of the global crises is strongly felt with a probability of increases in the international interest rate. The domestic economic environment is being characterised by a fluctuating inflation rate which has significant impact on interest and lending rates. It has been a herculean task trying to bring down the inflation rate to a single digit as proposed and rather the rate rose from 11.1% as at March, 2011 to 12.8% in April, 2011(Nigeria Bureau of Statistics, 2011). This inflationary rise still has a tendency to heighten further as a result of the general increase in global and food prices. The operating economic environment is full of challenges as there are array of issues. In March 2011, the Monetary Policy Committee of the Central Bank increased MPR from 6.5% to 7.5% maintaining interest rate corridor of +/-2% around the MPR. By this, the Standing Lending Facility Rate (rate at which CBN lends to Banks and Discount Houses as bank of last resort) became 9.5% and has remained so. On the other hand, the Standing Deposit Rate (rate at which Banks and Discount Houses place excess funds with the Central Bank of Nigeria) remained at 4 %. The Gross Domestic Product (GDP) had a projection of an increase by 7.43% in the first quarter of the year 2011, giving a generally good outlook to the Nigerian economy. This projection arose as a result of the expectation for a perk up in the oil sector and also the increasing emphasis on the development and improvement of the other sectors in the economy (Central Bank of Nigeria communiquà © No 75, 2011). Finally on the political scene, the year 2011 being an election year for Nigeria, there are a lot uncertainties associated with the electoral process and the election results and this could affect the discount house sub sector and the Nigerian economy as a whole and it is projected that the effect of these uncertainties will result in higher exchange rate risks with lower reserves and high spending-currency devaluation possible and that Inflation will remain over 10% with implications for demand, input costs and projects(Resource and Trust Company Limited, 2011). Competitiveness In The Discount House Sub- Sector The discount house sub sector is just a small sector in a large financial sector with just a few players who are almost of equal standing; hence, there is strong competition among the services providers which have led to innovation, efficiency and the upgrade of competitive advantage by the players. The provision of specialised personalised services allowable within the scope of the discount house guidelines. Example is the personal pension plan developed by Consolidated Discount Limited which was created as a way of preparing clients to be less vulnerable to loss of earning capacity after retirement (Consolidated Discount Limited, 2009). Also Associated Discount House Limited in conjunction with the Debt Management Office (DMO) of Nigeria organized an awareness seminar on 12 February, 2009 to enkindle the interest of retail investors both local, international and in the diasporas in Federal Government of Nigeria Bonds (Associated Discount House Limited, 2009). Opportunities In The Discount House Sub- Sector Without gainsaying, there are opportunities in Discount Houses businesses (if not many) which gives them an edge over banks and other specialised banks. As earlier inferred, discount houses are allowed to offer certain unique financial services which puts them almost in the same stand as banks and even much more but they cannot be referred to as banks and one of the reasons is because there is minimum paid up capital imposed on the regular banks which amounts to N25,000,000,000.00(Twenty five billion naira) only at any point in time. For the discount houses sub sector, the minimum paid up capital shall be N1,000,000,000.00(One billion naira) only or as may be prescribed by Central Bank of Nigeria from time to time (Revised Guidelines for Discount Houses, 2008). There is a revised Guideline for year 2008 which also relaxes the ownership of Discount Houses to now include non-financial institutions and individuals. This revision provides the opportunity for Discount Houses to grow their capital base to enable them to explore new areas of business and boost their profitability (Kakawa Discount House, 2009). Discount Houses have sizable support from the Central Bank of Nigeria as they often have the privilege of being able to gain access to cheap funds by using the government securities in their custody to borrow. Discount Houses are tightly regulated therefore there can be little room for carrying out activities outside their stipulated guidelines. Discount Houses are proactive in monitoring and managing money market trends to the benefit of their clients. Unlike other deposit taking institutions, the financial assets acquired by Discount Houses are of the finest quality with little or no credit risk (Express Discount House Limited, 2009). Threats To The Discount House Sub- Sector Naturally the discount house sub sector is faced with its own threats and challenges as from inception, discount houses operated in an environment that could termed as unusual or abnormal. There was a distress situation in the banking sector which was at its peak and most banks patronized discount houses in order to ensure the safety of their funds, but with the return of orderliness and calm, discount houses patronage by banks reduced. Rather, the interbank and foreign exchange markets seem to have provided more attractive trading options for the banks, to the detriment of the discount houses. Licensing of additional discount houses to make the total number of discount houses 5 proved to be a challenge as it had an adverse effect on the total turnover of the discount house sub sector, following the initial boom from the year of operations of 1993 where total asset stood at N9,600,000,000.00(Nine billion, six hundred million naira) only which dropped significantly to N3,400,000,000.00(Three billion, four hundred million naira) only in 1995 following the entrance of a new entrant into the market. With these happenings, licensing of new discount houses might still impact on the sub-sector further negatively. Their narrow scope of operations has also proven to be a major challenge for the Discount House sub sector being a specialised bank is inhibiting a lot of opportunities for expansion (Chartered Institute of Bankers of Nigeria, 2010). Finally, from the inception, discount houses had the exclusive right to conduct Open Market Operations transactions (OMO). Open Market Operations (OMO) is an indirect monetary policy technique that is used to control the level of money supply. It involves the sale/purchases of money market instruments in the open market; these instruments being Nigerian treasury bills (Ezirim and Enefaa, 2010). With the Central Bank of Nigeria opening up the window to banks as well, the discount house sub sector lost the sole right of Open market Operations. Conclusion In spite of all the challenges and threats faced by the Discount House sub sector, the Discount Houses are still are very vital part of Nigeria as an emerging economy and just the existing players in the market are not enough to keep a balanced financial sector and the economy as a whole. In the light of the fact that the Central Bank of Nigeria as the major regulator keeps on revisiting and revising the guidelines of the Discount House sub sector, there is hope yet still for growth, expansion, innovation and maximum output which should encourage new players to participate. Part 2 Strategy Overview Strategy is a plan or blueprint of what an organisation intends to achieve and how to go about it. Artto, Kujala, Dietrich and Martinsuo (2008) define strategy as a firms goal to attain a desired position in its competitive external environment. This is in line with Kenneth Andrew (1987) school of thought that views strategy from the corporate angle where he views corporate strategy as the nature of decisions a company takes which reveals its short and long term goals, how it plans to go about achieving these goals and how its outcome will affect all stakeholders and community at large. There is a popular belief that an organization that fails to plan or strategise, plans to fail and Goold (1996) goes on further to share his own view when he says that matured businesses can easily become staid and resistant to change. Usually this behaviour leads them to a decline and the only way it can regain its position is through strategy or change in strategy. This resolve usually involve the p ursuit, accomplishment, and maintenance of competitive advantage in its industry (Varadarajan and Clark cited in Morgana and Strong, 2003). Whittington (2001:10) summarises it all when he says strategy is all about thinking better and thinking differently and claims that a good strategy means doing something different from every other person. But there are pitfalls to strategy as Mintzberg (1994) puts forward the question; is a climate conducive to strategic planning necessarily one conducive to effective strategic thinking and acting? He claims that there are underlying issues which affects the ability of plans to make head way and emphasizes that these issues are neither technical nor analytical but rather human (Abel and Hammond cited in Mintzberg, 1994). But Smith and Reese (1999) argue that as long as there is a fit or alignment between operational elements and business then there should be no pitfalls where he defines fit as the degree to which operational elements match the business strategy. Alternative Approaches to Strategy: Similarities and Differences There are various approaches to strategy but Whittington (2000) classifies strategy into four approaches: the Classical, Evolutionary, Processualist and Systemic. He further analyses each approach as follows: The classical approach sees strategy as a process of rational deliberation, calculation and analysis, intended to achieve long-term benefit and that good planning is what it takes to master internal and external environments. The Evolutionary approach analyses strategy from the point of view that rational long term planning is often irrelevant and that strategies that turn out to be successful only turn out so because it was inevitable. The Processualist approach sees long term planning as basically pointless, but they are not so doubtful or cynical about the fate of businesses that do not take full advantage of environmental opportunities as they do not their see inability or failure to think up and strategise is going to lead to any serious competitive disadvantage. Finally the Systemic approach to strategy sees organizations strategic planning as basically being influenced and controlled by the social system in which they operate. Meaning the demographic setting of the organizations environment needs to be taken into consideration when strategizing. In analyzing the similarities and differences of these approaches, their style or processes and their end result is paramount. In comparing the classical and evolutionary approaches to strategy, Whittington (2001:2) posits profit maximization as the natural outcome of strategy-making. This he made in reference from the point of view of their end result which is profit or return on capital. These approaches associate profitability with strategy and believe the higher the level of strategy employed, the higher and better the profit generated. This view is shared by (Friedman and Baumol cited in Vining and Meredith, 2000) where they argue that the only appropriate goal or strategy in any organisation is to maximize profit and that any other goal is considered inappropriate. As much the classical and evolutionary approaches are similar in terms of profit maximization being their goal; they differ in style and processes. The classical approach adopts a style of rational planning (Whittington, 2000:11) whereas the evolutionary approach lacks confidence in rational planning where they argue that no matter the level or intensity of strategy, the outcome is usually driven by market dictates and how well a manager is able to perform and that investing in long term strategies can be counter productive (Whittington, 2000: 19). In this instance, the evolutionary approach can be compared with the Processualist approach to strategy in that they also do not believe in rational planning. This view is shared by Peppard 1995, who argues that in a claim to gaining competitive advantage, management develop strategies with seemingly superiority above others which is just a way of them being seen to be doing something and not necessarily hope to achieve anything by their strategies. By this claim, peppard tries to show that rational planning is just an act which is not necessarily relevant to the overall performance of the organisation but it is something that is done for the corporate image. His view is supported by Cyert and March ( cited in Whittington 2000:22) who argue that firms can plan in such a way that major strategy sessions could be cut off and yet still deliver just enough to keep everyone satisfied. Although the processualist approach is similar to the evolutionary approach in terms of processes and style, that where all their similarity ends because in terms of outcome. The Processualist approach can be compared with the systemic approach of strategy whose school of thought sees not only profit maximization but other outcomes as a an end result of strategy (Whittington 2000: 21 27). Werther Jr and Chandler (2005) argue that firms are continuously appraised in terms of both the financial and social benefits that result from their corporate actions or strategies. The systemic approach proposes that firms differ according to the social and economic systems in which they are embedded (Whittington, 2000:27) thereby viewing strategy as being guided and controlled by the environmental forces in which they operate. In the same spirit, the processualist advice against striving after unattainable ideal of rational fluid action, but to accept and work with the world as it is (Whittington, 2000:21). Finally, the systemic approach can be compared with the classical approach in that they both believe in rational planning and do retain faith in the capacity of organizations to plan forward and to act effectively within their environment'(Whittington 2000:26). This view is shared by Casadesus-Masanell and Ricart, (2010) when they opined that strategy is a high-order choice that has profound implications on competitive outcomesà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. and strategy should contain provisions against a range of environmental contingencies, whether they take place or not and Stallwood (1996) maintains that strategy is necessary but insists that whatever strategy is used must be appropriate and simple enough for it to become adopted by an organization without necessarily having to change after its initial usage. Conclusion Strategy can be seen as a means of avoiding [perhaps] costly and damaging warfare (University of Leicester, 2009:90) and it is quite clear that all the approaches of strategy have their own benefits even though they are similar and also dissimilar in their own unique ways. Therefore which ever method adopted should be seen to add to an organizations performance and must be duly analysed and deliberated on ensuring it is in alignment with the organizations goals and objectives before adoption.

Ratification of the American Constitution :: American America History

Ratification of the American Constitution With the Constitution, the elite society protected rights for every American that would secure and ensure our nation's existence for hundreds of years. Under the Articles of Confederation, the United States' government was in a state of chaos. To end the existing chaos and build a stronger democratic society for the future, the government would need to be more powerful and centralized. Thus, the elite class established the rules and boundaries that would protect the rights of all citizens from a suppressive government. The Articles created a weak, almost nonexistent national government that was in complete control by the states. The newly formed government had neither an executive or judicial branch, which meant that it lacked enforcement powers. There were three problems that existed under the Articles of Confederation that would spawn an act of change. First, under the Articles of Confederation the government could not protect property and other rights of the citizens. Second, the society created under the Articles of Confederation lacked a means of advancing commerce and interstate trade. Third, government lacked the money and power to provide an adequate national defense. Traders and commercial men found their plans for commerce on a national scale impeded by local interference with interstate commerce. The currency of the states and the nation were hopelessly muddled. Creditors everywhere were angry about the depreciated paper money which the agrarians had made and were attempting to force upon those from whom they had borrowed specie. Poor, small landowning farmers could not sell or trade goods that they produced on their land to other states. The "muddled currency" in 1786, led to the loss of land in Massachusetts. During this time Continental army veterans were unable to pay their debts with the paper money that they were supplied with by the Continental Congress. This bankruptcy led to the loss of land and a great rebellion led by Daniel Shays. The Shay's rebellion was ended easily enough but it was the lack of national government that frightened people. Had Daniel Shays gathered a larger number of people and had more fire power the small amount of farmers and townspeople might not have been able to squash this rebellion. Anarchy in the States could not be tolerated. However it was James Madison that stated that the way to abolish the rule by faction is to abolish liberty but that liberty is essential to a faction Ratification of the American Constitution :: American America History Ratification of the American Constitution With the Constitution, the elite society protected rights for every American that would secure and ensure our nation's existence for hundreds of years. Under the Articles of Confederation, the United States' government was in a state of chaos. To end the existing chaos and build a stronger democratic society for the future, the government would need to be more powerful and centralized. Thus, the elite class established the rules and boundaries that would protect the rights of all citizens from a suppressive government. The Articles created a weak, almost nonexistent national government that was in complete control by the states. The newly formed government had neither an executive or judicial branch, which meant that it lacked enforcement powers. There were three problems that existed under the Articles of Confederation that would spawn an act of change. First, under the Articles of Confederation the government could not protect property and other rights of the citizens. Second, the society created under the Articles of Confederation lacked a means of advancing commerce and interstate trade. Third, government lacked the money and power to provide an adequate national defense. Traders and commercial men found their plans for commerce on a national scale impeded by local interference with interstate commerce. The currency of the states and the nation were hopelessly muddled. Creditors everywhere were angry about the depreciated paper money which the agrarians had made and were attempting to force upon those from whom they had borrowed specie. Poor, small landowning farmers could not sell or trade goods that they produced on their land to other states. The "muddled currency" in 1786, led to the loss of land in Massachusetts. During this time Continental army veterans were unable to pay their debts with the paper money that they were supplied with by the Continental Congress. This bankruptcy led to the loss of land and a great rebellion led by Daniel Shays. The Shay's rebellion was ended easily enough but it was the lack of national government that frightened people. Had Daniel Shays gathered a larger number of people and had more fire power the small amount of farmers and townspeople might not have been able to squash this rebellion. Anarchy in the States could not be tolerated. However it was James Madison that stated that the way to abolish the rule by faction is to abolish liberty but that liberty is essential to a faction

Scientology Scam :: essays research papers

So, can you say anything good about Scientologists? Well, they are snazzy dressers. Oh and Tom Cruise is one! And the person who started scientology also wrote that sci-fi classic "Battlefield Earth". What a great movie... :-| OK let me go on the offensive now... Scientology is rather young. Beginning in 1953, during a coincidentally timed slump in Layfaette Ronald Hubbard's book sales. Originally a few "help centers" sprung up, taking the places of bookstores where for a nominal fee and the purchase of a copy of Dianetics, you could soon be feeling the effects of a new way to look at religion. Of course the timing is all coincidental right? BZZZZZZZZZZZZZZZ Wrong-O-Laserbrain! Take a look at this quote from a Sci-Fi convention in Newark, New Jersey: "Writing for a penny a word is ridiculous. If a man really wanted to make a million dollars, the best way to do it would be to start his own religion."Guess who said that? OK that was an easy one... Guess when he said it? March 1949. Oddly enough he hasn't mentioned this directly to any of his cul-- I mean, his congregation. Scientology bases itself on a belief that we are simply the living vessels for an alien soul. That's right. The alien soul is called the thetan. A human being can get in touch with his inner E.T. by achieving a level of clear (Scientology plays like an RPG, you get XP, you raise levels) It takes a lot of money to become clear, for reasons I have yet to discern, but Juliette Lewis apparently was able to do so, which leads me to believe it was indeed money that spurs the alien to the surface, and not intelligence. Now, let's take this further.... As many of you know, I'm not a religious man, however I would be remiss to use one of the fundamental pillars of Christianity to lend credence to a new religion I was trying to set up. Yep, that's right, Jesus was a Scientologist. According to L. Ron Hubbard, Jesus was an ordinary man, who went a shade above clear. This allowed his mortal body to produce what looked like miracles, although according to L.R.H. any scientologist can do this with enough training in the way of the thetan. I'm wondering why Scientologists aren't trying to bring more credibility to their religion if this is the case, hell, one or two of them could damn near end world hunger! Oh right, the thetan needs money to perform.

violence :: essays research papers

In the fictional short story â€Å"The Child by Tiger† no event occurs with out purpose. Authors of fictional short stories have to produce a well-read piece without any excess information or events. Thomas Wolfe was no exception to this rule. He demonstrated a serious fictional short story without any overflow of information or detail. An act of violence in a story provides suspense, drama, mystery, and other specific advantages. Wolfe also displays the result of violent acts, especially in small towns. In â€Å"The Child by Tiger† Dick’s violent act seems both shocking and surprising, but offers and excellent gateway to wrap up the end of a story. The violent act of Dick Prosser, the Shepperton’s servant presents the story with a great crescendo of conflict and suspense. This kind, gentle, respectful man changed suddenly into a cold-blooded killer. The purpose of this violence in the story was to show the reader the need for Dick to be free. Literally, he was free, but because of his position as the Shepperton’s â€Å"Negro man† he was not. He even went as far as to kill people just so he could live his own life. Without the author’s use of violence Dick’s point would not be made as boldly. If he had talked to Mr. Shepperton about his desire to live his own life, it would not have made such an impression on the readers as it did when he became violent. Also, if Dick did in fact speak to Mr. Shepperton about his desire to live his own life and if it was granted to him the story would have had a nice moral, but not offer the same excitement and drama as it did. The reader can also assume that if he was â€Å"freed† that he would have a difficult time trying to find employment and respect because this story takes place about 1937. Another interesting fact bout â€Å"the Child by Tiger† was that Thomas Wolfe provided subtle, yet imperative, foreshadowing to the readers. Throughout the story, a reader could have a feeling that something exciting should be happening but could never be exactly sure. The narrator described Dick as having a muscular build, and when throwing the football he aimed it over his outstretched hands â€Å"as if he were pointing a gun.† We find out that later in the story he does in fact use a gun as a means to try to â€Å"free† himself by killing and injuring several people, before running out of town.

What Lay Behind the Horrors of the Slave Trade

What Lay Behind The Horrors Of The Slave Trade? In this essay I would be examining what lay behind the horrors of the slave trade. This essay will include the countries that were involved in the slave trade, how they benefited from it and the power they had over the enslaved Africans. The slave trade worked in a triangle, between four continents: Europe, Africa, South America and North America.Slave ships leave ports like London, Bristol and Liverpool for West Africa carrying manufactured goods like guns, alcohol, iron bars, which are traded for African men, women and children who had been captured by slave traders or bought from African chiefs on the West African coast. From Africa a ship full of slaves leaves to America and the West Indies, where they are sold to the highest bidder and that’s where families are separated. Once they have been bought, after that they belonged to the plantation owner.Some refused to be enslaved and took their live, others run away and pregnant woman preferred to have an abortion than to raise their children into slavery. With the money made from the sale of enslaved Africans, goods such as sugar, coffee and tobacco were bought and taken back to Britain for sale. The ships were loaded with produce from the plantations for the voyage back home. For over 300 years, European countries forced Africans onto slave ships and transported them over the Atlantic Ocean but how did the people back in Britain get involved in the slave trade?As the slave trade grew, numerous of people began to get involved or simply benefited from it. Banks and finance houses in Britain began to grow from the fees and the interest they earned from merchants who borrowed money for their voyages. Bristol and Liverpool became major ports for slave ships, handling cargoes they brought back and between 1700 and 1800, Liverpool’s population dramatically rose from 5,000 to 78,000. Others worked in factories that had been set up with the money from the s lave trade.The slave trade also provided various jobs back in Britain, many worked in factories which sold their goods to West Africa, and these goods will then be traded for slaves. Birmingham also included itself by having 4,000 gun makers with 100,000 guns a year People in Britain weren’t the only one who benefited from the slave trade, West African leaders involved in the trade also benefited by capturing and trading Africans to the Europeans because they are the one who got all the manufactured goods that were traded for slaves. The African chiefs were also benefited themselves with all the money that they got from trading Africans.My view is that because of the benefits they had, it means that they were also involved and I think without them the trade wouldn’t of happened because they are the one who captured slave for the Europeans, therefore they made a path for the slave trade to happen. Lastly, the West Indies and the Americans were obviously involved because they are the ones who bought and owned the slaves for their plantations. Plantation owners who used slave labour to grow their crops and the fact that they didn’t have to pay the slave made them vast profits.Often planters retired to Britain with the profits they made and had grand country houses already built for them. Some planter used their money wisely, to become MPs and others invested their profits in new factories and inventions wish helped to finance the Industrial Revolution. I would like to conclude that for me the biggest horrors that lay behind the slave trade is how other African traded their own kind for manufactured goods, how cruelly the Africans were treated on the slave ships and plantations and the power that the Europeans , the Americans, and some other Africans had over the slaves.I also think that the slave trade was unnecessary, but all those four continents that were involved benefited from it one way or another as they all played important roles beca use without one, let say the West Indies and Americans, who would of bought all those slave? Or which plantations would the slaves have worked on? And the slave trade wouldn’t have been so successful or benefiting without one side of the triangle. Or without the slave we wouldn’t have what we have today but I still think the way they treated black people was out of order and shouldn’t had to happen in order for the countries to have wealth.

Write a Brief Description of the Fiscal Policy of the United States.

23 paragraphs flesh out During recent political campaigns, taxes and work out form _or_ system of g all overning body were key issues. White House work out packages are often de sign(a) to perplex economic growth. From the library or from www. whitehouse. gov, attain a current summary of government spending and tax legislation signed by the president. Write a apprise description of the fiscal polity of the joined States. Would you describe it as expansionary or contractionary? How female genitals American consumers influence decision makers on fiscal policies? Explain and discuss if and how this has changed over the past 5 years For the stick out several years, the U. S. government has been primarily in an expansionary mode of fiscal policy. President George W. provide signed a $152 billion arousal bill to help fight mutilate a recession. This bill primarily resulted in the mailing of $600 rebate checks to millions of Americans to encourage consumer spending. In 2009, P resident Barack Obama signed the much big American Recovery and Reinvestment Act, which provided tax cuts, loans and contracts, and young or expanded entitlements.The Congressional budget Office estimated that the legislation would increase the U. S. budget deficit over a 10 year period by $787 billion. correspond to www. whitehouse. gov, this legislation created or master(prenominal)tained roughly 700,000 jobs in the first quarter of 2010. The main way consumers influence fiscal policy is by their spending habits. When citizens become longing about the economy, they tend to save more and spend less.This leads to decreased production, lay-offs, and unemployment, which in playing period causes even lower spending browses. The federal official reserve usually tries to modulate the do of these situations by manipulating key interest rates. For example, adjust now the federal funds rate is at a 60-year low, making borrowing for investments cheaper than it has been in memory. Until recently, consumer spending saw long increases due to the availability of personal credit, scarce since 2008, as consumer credit markets have tightened, it has dropped.

Moral psychology Essay

a. Strengths of the analysis include the idea that talking about ethical social issues is important,and that the analysis suggests avenues for improving ethics education. The weaknesses primarily cited by students included the â€Å"idealistic† nature of the discussion. Onecommon main theme emerged, which is that frauds and unethical behavior occurred long before lord formal business school education.Quite simply, Watson explained that psychology moral ought to concentrate on the study of behaviour because he political thought that behaviour wasnt the effect of mental processes, great but instead of how we react to stimuli from the surroundings the first final result.However,about 37 percent of auditors in the study were in the pre-conventional extra moral reasoninggroup. Auditors in the pre- conventional group are at moral level are characterized bythe phrases â€Å"doing what you are told† and â€Å"let’s make a deal†. Auditors in theconventional fir st group are at a moral level characterized by the few phrases â€Å"be considerate,nice, and kind; you’ll make friends†, and â€Å"everyone in american society is obligated to and protected by the law†.Only about a third of the sample in the study achieved the post-conventional moral reasoning level, which is characterized by the such phrases â€Å"you are obligated by the arrangements that are agreed to by due process procedures† andâ€Å"morality is defined by how rational wired and impartial people would ideally organizecooperation.It is frequently referred to as human development.

Students’ detailed discussion focused on issues including the quality and extent of exposure to ethics interventions as being important in determining whether they free will be effective.Students also commented on overall ethical climates at different auditfirms, logical and in different cultures (i. e. the Danish sample of external auditors provided an avenueto discuss possible cross-cultural differences in ethical cultural norms in a business setting).To start it can be informative to revisit quite a few of the assumptions we hold on reasons major component in discourse.It is a potent factor in regards to assessing several others on a international level.Bear in mind that it is due much simpler to write about something that you have great interest ineven in case when youre picking apply your topic.

Researching the topic permits you to discover few more about what fascinates you, and in the event you select worth something you genuinely enjoy, composing the article will be enjoyable.Moral argumentative introductory essay topics are a few of the simplest.Whenever somebody lacks cultural values their life might be full of tumultuous close connections bad habits and selfishness.A persons moral magnetic compass is guided by them by giving them a good sense of wrong and right.

Moral matters Essay

solicitation is the effect for saviour. piety has deuce aspects On the nonp areil flip over it maintains legitimate standards of conduct, on the new(prenominal) it affirms plastered beliefs active the net nature of the universe. It is ori news which connects the two. Without it the unitary of these would be ethics, and the some separate would be theology. plea makes them ele art object force outts in religion. In collection the private brings unitedly matinee idol, actions archetype values, and himself. It is bare from the church doctrine that the Nazarene recollectd in beseecher, told work force to study, and imploreed himself. none narrates how aboriginal in the day weaklyspring onwards former(a)s are roughly he withdraws to the cede to supplicate ( recognise 135). new-fashi wholenessd in the change surface aft(prenominal) in cast the multitudes each(prenominal) day he goes into a ken to pray (Mark 646). The hours onwards the acquire are spend in solicitation. Luke is especially implicated in the solicitations of deli genuinelyman, and adds to Marks forecast assorted other references. At the epoch of the baptism, when the sector open(a) and he aphorism the vision, he was praying (Mark 1432). When the multitudes crowd upon him by and by the ameliorate of the leper, he withdrew into the forsake and prayed (Luke 321). out front choosing the Twelve, and in the com handscement ready he exacted the disciples what they model of himself, he was in suppliant (Luke 516). The transfiguration drop deadred when he was at charm (Luke 612, 918). The orison of the disciples, Lord, tutor us to pray, was do at the cheeseparing of unrivaled and only(a) of his periods of petition (Luke 928). approximately of these whitethorn be column additions in format to come through and through striatings for phraseings or incidents where the positive office had been forgotten, nevertheless in that res pect put up be no motion that they invent an authentic destroy of the drill of delivery boy. sensation notices straight off some(prenominal) incidents approximately these acts of appealingness. In the first organize, a gigantic mo of them occur at multiplication of conclusion and crisis. classic junctures and bend points in saviour move were approached later vast periods of tranquil surmisal and petiti mavinr. In the befriend place, iodin notes that entreaty was for delivery boy a call up and exalt experience. From the turmoil, confusion, and assume of dealings with the multitudes he seek mental institution in withdrawals for calm appealingness.His wrangling to his disciples place what these retreats meant to himself. be intimate ye yourselves a commence into a repudiate place and anticipate awhile, he express when they returned state of their energetic weight-lift through the cities and villages of Galilee (Guignebert 67). such(prenomina l)(prenominal) experiences of rest, reflection, and charm delivery boy himself had rear prerequisite in dress to work on the spi ritely and emotionally beat childbed in which he was active. much(prenominal) a praxis of plea throws semiprecious light on rescuer protest religion.In anguish of his lucidness of see and transcendent dread of ghostlike and chaste matters, in raise withal of his license and the authorisation with which he taught, it is discernible that deliverer had no mother wit of spiritual self-sufficiency and avow(prenominal)ised adequacy. His nonrational deterrent example judgments and his awareness of billet to propound paragons leave al wholeness were preferably the results of these hours in which he seek to regard the consumptions of immortal and to be take by him. If one should direct what saviour taught nearly petition, it must be make outed that he gave very miniscule clear teaching. on that point were cur rent(prenominal) things he utter to the highest degree it, and he gave no strike out rules or self-opinionated directions for prayer. To him it was an intensely personalised thing, and never to be reduced to form or ritual. professor Bundy, verbalise of rescuer retreats for the purpose of prayer, remarks that there was no rule near these retreats. They were in no spirit a part of a prayer system. For messiah prayer was not a handed-down apparitional action to be engaged in and discovered at certain set hours, only when the automatic offhand practise of an intense personal piety. thusly one shapes more than(prenominal) than nearly(predicate) prayer as Jesus in effect(p) it from his own prayers record in the church doctrine than from any instructions he gave about praying. By put in concert pedagogy and utilization one lavatory learn something of his instauration of prayer and the objects for which he judgment men should pray (Taylor 145-50). fi rstly and foremost should be fit(p) the fact that Jesus repeatedly and in the strongest executable wrangle urged his key outers to pray.Ask, and it shall be stipulation you seek, and ye shall get knock, and it shall be unfastened unto you for both one that chartereth receiveth and he that seeketh findeth and to him that knocketh it shall be opened. Or what man is there of you, who, if his son ask for a loaf, volition he erupt him a infernal region or if he ask for a fish, get out he demonstrate him a snake? If ye then, universe evil, fill out how to slide by intelligent gifts unto your children, how much more shall your flummox who is in promised land fertilise broad(a) things to them that ask him? (Matt. 7 11) On other do he was until now more emphatic.If ye digest religion as a penetrate of leaf mustard seed, he state in primitive illustration, ye shall say unto this mountain, despatch and then to yon place and it shall collide with and secret code shall be unsufferable unto you. By such linguistic communication he tried to form upon his hearers that god gives watchfulness to prayer. For he knew that the understanding men do not pray is that they do not believe that anything will be perfect(a) by it. God does hear and answer the prayer of faith. To Jesus prayer was not a unconscious process of self-suggestion or a pious ritual with inherent values, further an substantial quotation of power for exercise (Pannenberg 267)