Marketing and Distribution Management Essay Example | Topics and Well Written Essays - 2000 words

merchandise and Distribution Management - Essay ExampleStatistics for the fraternity as per the year 2011 showed that the company has 221,726 employees and its assets total USD 135.131 billion. The companys main aras of yields are mobile phones, televisions, semiconductors along with LED and LCD panels. 1 b. selling and market placeing imagination Marketing is a collective process through which Individuals and groups attain what they require and want by creating, offering and exchanging products and services which considered as valuable with others. The major concepts hold in this perspective is Selling Concept This Inside-out perspective assumes that people must be sold whatever good or service the firmly wants to offer. First it is decided what should be produced and then is selected a dodging to persuade people to bargain the decided product. This approach implies that great deals of promotional or selling activities are needed to make the product move through the mark et to the consumers. The Selling Concept could be summarized as 1) Start with deciding what the firm wants to make 2) Persuade the customers to buy the given product and 3) It is aimed at getting rid of what consumers have. Marketing concept According to this concept, the achievement of organizational goals depends greatly on knowledge of necessitate and wants of the target markets. Also, these needs and wants have to be satisfied more efficiently than done by the competitors. The Marketing Concept could be summarized as 1) Start with the needs of the customers 2) Develop the Four Ps of marketing in wispy of the customer needs 3) It is about Having what consumers chamberpot get rid of In practice, Samsung followed the marketing concept by and by analyzing the needs of consumers who require smartphones at affordable costs with all advanced features. The changes in life styles of consumers are closely monitored and suitable applications are designed to match these needs in every n ew model. That is wherefore the sales volume of smart phones reached about 40% of sales volume of the company mobile phones family line in 2012. 1 b. Market Segmentation and Targeting The segmentation done at Samsung is mainly on the derriere of demographics and psychographics. Youth and middle age cosmopolitan consumers of both genders are targeted who belong to middle and high income groups. mutation seekers, fun loving, extroverts are major personality traits of company consumers segments. The target strategy applied by Samsung is the shotgun strategy according to which a wide range of market segments are covered through creation of legion(predicate) models. In contrast, Apple, which itself is a competitor, offers only a small number of models which are high-profile. In the pursuit of market share, both the companies have managed to mark their geographical presence as well expand it. However, the two companies can possibly come in to conflict inevitably as both get in to the transmit of trying to generate additional gains. 1 c. Brand Positioning The main positioning strategy of Samsung is to demote consumers just thinking about the product instead start feeling it as part of their personality. commonly when brand is transitioned from the left side of the brain to the right side, its position becomes powerful. i) Samsung has a position of best ersatz to Apple iPhone category at economical price. Recent court cases of both companies supported this position as Samsung trying to achieve the leading edge in smartphones market.